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Improved Direct tracking/metrics for better visibility into the marketing funnel

Feature requestsDirect

Advertising on Facebook is most effective if the pixel is able to track behavior on a website — because so much of the activity leverages the same URL (ie. the total booking experience portion) it is impossible to know where users fall out of the journey. Allowing the FB pixel the ability to track more nuanced behavior results in MUCH better targeting opportunities.

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Comments1

  • Yellow Nucleon

    •

    Mar 19, 2025

    As direct bookings are becoming more popular this is essential. I run a marketing agency for short term rental operators and we need this functionality. Hospitable is the only PMS I know of that doesn’t have this functionality.