Advocate with Airbnb about "Sent via hosting software" label

Many hosts are concerned that the "Sent via hosting software" label visible to guests on Airbnb messages undermines the personal touch they work hard to provide. In the age of AI and automation, this label may give guests the impression of a less personal experience, even when hosts are delivering prompt, individualized service.

Solo hosts feel they lack the influence to advocate for changes to this label on their own. Hospitable could represent its hosts by raising this concern with Airbnb and exploring whether the label could be removed, softened, or made less prominent.

Impact:

• Guests may perceive the experience as less personal or "automated"
• Hosts' efforts to provide individualized service may be undermined
• Solo hosts have limited influence to advocate for change

Unlock:

• Guests would experience a more seamless, personal interaction
• Hosts' branding and service efforts would be better reflected
• Hospitable would demonstrate advocacy for its hosts' interests