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Customizable call-to-action text in direct booking widget

Problem Statement

The direct booking widget currently displays "Request to Book" as the primary call-to-action, even when instant booking is enabled. This creates confusion and friction for guests who expect a streamlined booking experience.

Current Workaround

Hosts have no ability to customize this CTA text. The "Request to Book" wording remains fixed regardless of whether instant booking is enabled, which misrepresents the actual booking flow to potential guests.

Impact

  • Creates unnecessary hesitation at a critical conversion point
  • Implies a manual approval process when instant booking is actually available
  • Breaks the natural user flow (select dates → view pricing → book)
  • Reduces conversion rates for direct bookings
  • Undermines the value of having instant booking enabled

Proposed Solution

Allow hosts to customize the primary CTA button text in the direct booking widget. For example, changing it to "Select Dates" or "Check Availability" would better reflect the next step in the booking process and align with modern booking interface expectations.

Unlock

Hosts would be able to:

  • Reduce friction and improve conversion rates on direct bookings
  • Accurately represent their booking flow (instant vs. request-based)
  • Create a more intuitive user experience that matches guest expectations
  • Optimize their booking widget messaging for their specific audience
Status: Backlog

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