Use “Book now” language for Instant Book direct listings
For Direct listings with Instant Book enabled, the current CTA reads “Request to Book.” This wording suggests the guest may need to wait for approval, even when the expected experience is immediate confirmation.
Updating the call-to-action language to something like “Book now” for Instant Book listings would better align guest expectations with the actual flow and may help reduce hesitation during booking.
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Comments1
Lime Koala
May 21
Having the ability to change the language of the button is pretty essential. I know that there's an overhaul on the widget and direct sites, but they've been deprioritized too many times. I'm hoping this can get looked at in a quicker fashion.