Vrbo Integration: Direct Access to SERP, Conversion, and Performance Reporting

Problem Statement:
Currently, hosts with the Vrbo integration cannot access detailed reporting data such as SERP (search engine results page) rankings, conversion rates, impressions, and other performance metrics within Hospitable. To obtain this data, hosts must contact their Vrbo account manager and request these reports manually each month.

Current Workaround:
Hosts must reach out to their Vrbo account manager to request detailed performance reports (SERP data, conversion rates, etc.) on a monthly basis, creating an inefficient and time-consuming process.

Impact:

• Manual, repetitive requests to account manager for basic reporting data
• Delayed access to performance insights
• Inability to track trends or make data-driven decisions in real-time
• Lack of visibility into whether integrating with Hospitable provides reporting advantages

Proposed Solution:
Enable the Vrbo integration to pull and display detailed reporting data directly within Hospitable, including SERP rankings, conversion rates, impressions, and other key performance metrics that are currently only available through the Vrbo account manager.

Unlock:
Hosts would have direct, self-service access to their Vrbo performance data within Hospitable, eliminating the need to contact their account manager for reports and enabling real-time, data-driven decision making.